What Are the E-Commerce Trends That Will Shape 2022?

Invest in the latest e-commerce trends and effectively grow your business.

If we take a moment and look back at 2020, what do we see? A drastic series of events that hit the world, especially the pandemic that changed everything, especially for businesses and from all sectors. During the Covid-19 pandemic, many companies were forced to move their business online which led to an immense growth in the e-commerce industry that grew even bigger in 2021. That in addition to technological developments, and of course, the natural process of business evolution.

The important thing is, many businesses are moving online and are planning on staying, so let’s take a look at the major e-commerce trends that are going to shape 2022.

Types of ecommerce trends to watch for in 2022

Mobile commerce

This type of ecommerce is very essential to look at first, since smartphone users are the most active on the internet right now. Various trends fall under the M-Commerce category from the use of augmented reality for shopping to chatbots and basic online shops. For example, the consumer’s experience while purchasing clothes online can be improved with an AR clothes fitting feature or trying on glasses before making a purchase.

Social Commerce

This trend refers to the process of consumers purchasing directly from the social media platform – finding the product, making the decision and check-out in one place. The most interesting part here is what is coming to social commerce in 2022 : Live Shopping, which is based on the interaction between the consumer and the seller/influencer on a live stream, and directly purchasing the product.

Voice Search and Chatbots 

E-commerce businesses should consider integrating voice-search optimization strategies in the upcoming year, since it is expected that voice shopping will hit $40 billion by 2022; so it is completely safe to assume this will be a trend. Adding to that the reliance on chatbots and assistants to answer queries and questions and helping in the purchase decision from the comfort of the consumer’s home.

Omnichannel Commerce 

The key to effectively reaching prospects and potential buyers is to properly communicate on all the platforms and channels that they might use, whether on mobile, on a laptop or in a store. The goal is to focus on the entire customer experience, giving them the chance to compare prices and dig deeper into the product, paving the way for a complete research before purchase. This is one of the trends that are going to grow in 2022, focusing on the customer journey from planning to decision-making to execution. For instance, a clothing brand might sell its products on its website, app, Instagram shop, Amazon as well as in stores, giving customers a seamless experience.

Subscriptions and Loyalty Programs

Since customer retention is very important and is a priority to many businesses, subscription-based products and loyalty programs will continue to grow in 2022, elevating the business by providing exclusivity and convenience to customers. Many interesting trends are coming in this upcoming year such as giving customers options on the type of relationship they want with the brand and getting rewards accordingly. Another trend is introducing gamification marketing into the loyalty program, where customers play a game using VR and collect rewards correspondingly.

Start planning on what Ecommerce trends fit your business, and what to invest in this upcoming year to build a seamless, convenient, and memorable shopping experience for your customers!

Keep an eye on our blog for all the upcoming trends and drop us a message for a little extra AddBloom boost in 2022

December 23, 2021 Blog, Ecommerce Comments Off on What Are the E-Commerce Trends That Will Shape 2022?

Are You Ready for Christmas… Digitally?

Move your festivities online and get your audience shopping for the holidays.

Can you hear the bells jingling, the shoppers coming in and Christmas getting near? It’s that time of the year where everything around us sounds, looks and feels cheerful. If your website and social platforms are not reflective of our surroundings, you better get moving!

Website & E-commerce 

If you went over our Cyber Monday blog you might recall that all consumer shopping habits have moved online and are now spread out over larger periods of time. Christmas shopping is no exception, as we can expect shopping to have started before Black Friday and to go on until January. Prepare yourself for the massive influx of shoppers by optimizing your online shopping.

  • Go over the user experience: If visitors cannot navigate through your website smoothly, they are less likely to complete any purchase. Detect and fix the issues that interrupt an efficient shopping experience for optimal outcomes.
  • Make your website responsive and mobile-friendly: With around 40% of e-commerce revenues coming from mobile devices last year, it is important to have a mobile optimized website with easy navigation. If they can’t see it or buy it on their phones, visitors will forget your website exists.
  • Examine your inventory: Shortages and supply chain issues are not uncommon, especially after the pandemic. Make sure you check your stock and supply before the holidays to find replacements and substitutes when necessary.
  • Add some Holiday cheer: Your website should scream Christmas through design, copy and offers all together. Bundles, reduced shipping fees and gift guides are crucial for consumers, and if they can’t find it on your website, they will move their shopping elsewhere.

Social Media

If you’re looking to find Christmas cheer any time of year, this is where you go. If it’s not Christmas countdowns in September, it’s throwbacks in June, there are always social media users spreading the festive spirit in one way or the other.

  • Set the mood: If you haven’t already, start spreading the joy of the season with a new design theme, a countdown, gift guides and festive content all around. Red, green and white are the colors to embrace throughout the holidays.
  • Cross-promote whenever possible: Redirect your followers to your website, invite them for in-store activations and share all your events on social media. This is the exposure you need for online and offline goals to be achieved.
  • Get conversational: Holiday shopping is difficult and your customers need your help to find the perfect gifts. Publishing content regularly is important, but really talking to your audience is the only way to get them hooked.

Allow the cheer to come through on all your platforms and communications before, during and after the holidays for your business to have a jolly season!  For extra cheer and an in depth consultancy, drop us a hello here.

December 13, 2021 Blog, Digital Content, Digital Strategy, Social Media Comments Off on Are You Ready for Christmas… Digitally?

Cyber Monday 2021: $10.7 Billion in Sales | Here is what you need to know to plan for 2022

How the Monday after Thanksgiving hit $10.7 Billion in sales in 2021

While we seem to believe that Cyber Monday has become the biggest online shopping day of the year because of sales and offers, it isn’t the case. Shopping habits have moved online, and shopping traditions like Black Friday paved the way for more convenient holiday shopping after the long weekend in the United States.

The origins of Cyber Monday

After a recurring peak in online purchases on the Mondays following Black Friday, the National Retail Federation issued a press release in 2005 discussing their findings and started it with the term “Cyber Monday”. The group had believed that the increase in sales was because people decided to skip the mobs shopping during the weekend and wait to purchase online from their office where they had faster internet connections. This provided families with more bonding time as they got their hands on the best deals without spoiling all the surprise gifts.

Cyber Monday today

Throughout the years, the day increased in popularity with designated offers and discounts reaching $2 Billion in sales in 2014. Since that year, Cyber Monday has become the biggest online shopping day of the year in the US with sales growing to hit $10.8 Billion in 2020. That exceeded the $9 Billion digital spend on Black Friday of the pandemic year where more consumers were shopping online. This year sales have dropped by 1.4% resulting in $10.7 Billion in sales on Cyber Monday 2021. This decrease is a result of the change in online shopping habits due to the pandemic. Afraid of facing shortages if they wait for the big sales, consumers have spread out their spending throughout October and November.

Both Black Friday and Cyber Monday have gone beyond the United States even reaching the GCC. In fact, studies have shown that the UAE has the 5th highest average spend per person on Black Friday globally.

Boost your holiday sales with Cyber Monday deals 

If you’re wondering whether or not having Cyber Monday deals is still worth it, it really is. Here’s a couple of tips on how you can make the most out of Cyber Monday with online offers. 

  • FLASH SALE! LIMITED TIME! EXCLUSIVE!

Get creative with how you can grab your online customers by the hook. Customers expect to get the best deals for Cyber Monday and Black Friday so make sure all your bundles, discounts and offers are valuable and impressive. 

  • MAKE YOUR BUZZ 

Create your plan ahead of time and start promoting early. Try throwing teasers, hints, and maybe have a countdown to get your customers talking. Collaborate with influencers or loyal customers, giving them exclusive details that they can share with their communities. Word of mouth is crucial to get enough traffic for your limited time offer.

  • GIVE YOUR WEBSITE A GLOW UP

All your leads will be redirected to your website for their online purchases. Make sure it is functional and optimized, to keep them surfing long enough to get to know you. Add banners with detailed info on deals to grab your customers’ attention as soon as they’re in, and make sure your offers stand out.

Now that you have your guide and more than enough time make sure you plan out your next Cyber monday early on.

December 6, 2021 Blog, Cyber Monday, Digital Strategy, Ecommerce Comments Off on Cyber Monday 2021: $10.7 Billion in Sales | Here is what you need to know to plan for 2022
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