Unraveling ‘X’: Elon Musk’s New Super App and its Path to Revolutionize Digital Ecosystems

The global tech community is buzzing with apprehension following the announcement of Elon Musk’s rebranding of Twitter to now as X. This bold move pulls the curtain back a bit further on Musk’s master plan of a super app that fuses multiple facets of digital living under one platform. Much like how WeChat revolutionized the digital landscape in China, ‘X’ is expected to bring about a similar sea change in the West.

With approximately 350 to 400 million monthly active users, Twitter, now ‘X,’ presents a substantial base to launch a digital revolution. Musk’s ambitious plan to integrate banking and payments into the ‘X’ app may see the $44 billion dollar acquisition of Twitter as a bargain deal, given that the cost per user equates to around $125. It’s a comparative steal when considering the valuation of banking apps, which often surpasses $900 per user.

The integration of banking and payment systems into ‘X’ could transform the digital ecosystem, allowing users to perform a variety of functions, from tweeting to making transactions, all within a single app. It’s the ‘X’ factor in the equation that could propel the app into a league of its own.
A significant part of this grand design involves the rumored Tesla phone. Given the app’s existing user base, marketing a new phone with encrypted chat and a digital wallet (crypto-inclusive) to 400 million active users seems like a strategic masterstroke. Assuming a 7% of the Monthly Active Users (MAUs), plus Tesla drivers, and wannabe drivers, purchase the new phone, that equates to an impressive initial sales figure of around 30 million units at first year launch. To put that into perspective, Apple sold approximately the same number of iPhones in the first three years following its launch.

The potential synergies of this grand vision are mind-boggling. The Tesla phone, expected to come with ‘X’ pre-installed, will harness connectivity from Musk’s Starlink internet project, as has T-Mobile in a recent integration announcement earlier this year. This unique satellite-link could sidestep traditional telecom networks, further augmenting Musk’s quest for vertical integration.

Add to this equation the prospect of Tesla cars becoming mobile cell towers, and the Boring Company laying the groundwork for an underground data cable network. One can’t help but marvel at the comprehensive tech ecosystem that Musk envisions.

The software that will power the Tesla phone is another topic of much speculation. While Android is the typical choice, Musk’s experience with Tesla’s proprietary OS (built on a Linux base) suggests the possibility of a unique, Musk-engineered operating system.

The ‘X’ factor extends to Musk’s answer to OpenAI’s ChatGPT. This AI, rumored to be integrated into ‘X,’ will further enhance the app’s interaction capabilities and user engagement.
The renaming of Twitter to ‘X’ signifies more than a change in nomenclature. It symbolizes the onset of a transformative journey into a future where tech ecosystems are seamlessly interlinked – from apps to devices to internet connectivity.

With Elon Musk at the helm, this odyssey is bound to be an exhilarating ride. As we eagerly await the next updates of Twitter, X, the big question remains: Are we dealing with Dr. Evil and his desire for world dominance? Or, is this guy genuinely trying to bring humanity into a better, more cohesive digital world?

Author Ziad Nassar Co-founder & CEO of AddBloom.com

Influencer Marketing Today: Yes, No, Maybe?

With 92% of consumers around the world trusting recommendations from friends, reviews from strangers  and key opinion leaders over other forms of advertising, influencer marketing has become one of the fastest growing customer acquisition tactics today. How can brands set up appropriate influencer campaigns or optimize current partnerships to make the effort worthwhile?


What’s the buzz all about?

Influencer marketing is a form of word-of-mouth marketing relying on social media content creators to promote a brand and/or its products to their followers. To hire an influencer, a brand pays the influencer to provide a service. That payment is in the form of free products/services or different forms of currency.

Fostering a win-win partnership is the key of this marketing tactic. A brand’s approach attracts quality people to work with and the longer the partnership the more time they have to get familiar with a business and better represent it.

In 2022, brands are projected to spend $15 billion on influencer marketing. This is the same industry that was only worth $1.7 billion in 2016. How will companies spend these budgets to leverage the partnerships that are crucial to stand out in the digital world this year?


The six steps to success

Building a successful influencer marketing strategy requires a full understanding of what is beneficial for your brand and what it really needs.

Kick it off with 2022 trends

Keep your business booming with extra sets of hands by hopping on the emerging influencer marketing trends of 2022.

  • Surf through different platforms

Despite the fact that many content creators have a preferred social media platform, they usually work across many platforms. Audiences engage seamlessly across several accounts of successful creators. Which is why an integrated campaign that spreads through different platforms would be most effective.

  • Give affiliate marketing a try!

Influencers are taking over the marketing funnel moving beyond awareness towards driving sales. This is blurring the line between affiliates and influencers.

  • Audio and video still win the race

Content across the board is moving from images and text towards video and audio with no exception to influencer marketing. Keep that in mind when agreeing on content to be shared by the influencers.

  • Micro and nano influencers get all the love

Nano influencers are those with just a few thousand followers while micro-influencers are those with fewer than 25,000 followers. Brands may stretch their budgets by concentrating on those influencers that are strongly linked to their audiences.


Have we got you hooked on the idea of influencer marketing? Drop us a hello, we can help you build some successful partnerships.

Social Media Trends You Need to Keep an Eye on in 2022

Get on board these booming trends to slay on social 

Emerging social media trends give you the chance to change up and  improve your content strategy. So why not grab the opportunity to experiment and connect with your audience in different ways to keep them engaged 

Let’s take a look at 8 trends to move forward with. Ready? 


  • Social Media Posts as a Form of Currency

A new payment method is on the rise, and yes – it is strictly social media based, basically a social currency. How does it work? For example, a burger place publishes a post on social media asking for users to share it on their own accounts, by doing so, the users are rewarded with a discount or a freebie as a post-to-pay technique.

This trend is a win-win, providing the business with cost-free brand awareness, tons of user-generated content and the customer would get something in return!


  • Augmented Reality Buzz

Augmented Reality, or AR, is being heavily used and implemented in several practices, and it seems like it’s not fading away any time soon. With the Metaverse hype, AR is on a continuous rise. Customers are more likely to prefer AR as the best way to try-on products, visit a virtual pop-up store and interact with brands. 

On social media, especially on Instagram, AR is being integrated into engaging filters and entertaining games. Take a look at the special Christmas game AddBloom created for POMI, where users use their face to move santa around and collect points.


  • Maturing Influencer Marketing 

Just like AR, influencer marketing is growing year on year.  Brands tend to use influencer marketing to expand their audience, generate new leads, and earn more revenue. By building strong relationships and partnerships with micro and macro influencers, brands will be able to continue building awareness, build brand credibility and trust hence driving user acquisition.


  • Short-form Vertical Video

Short is Gold. All the videos you see on TikTok, Instagram Reels and YouTube Shorts have one thing in common:  quick snack bite content that is engaging, lively and delivers an effective impactful message.  So turn your phone from landscape to portrait, and start creating content.


  • Social Commerce

The easy, fast and efficient way to purchase products immediately, on the spot, without leaving your favorite page. This branch of e-commerce revolves strictly around social media – users would discover the product, purchase with just one click, and get the post-purchase support needed. So if you’ve got products to sell, make sure to set up Instagram Shopping if you’re in an eligible market.


  • MEMES!

The trendiest form of entertaining content! Including memes in your content strategy helps in driving engagement and building communities. Brands can even build partnerships with famous meme pages to be featured and become visible to their follower base as well.


  • Personalization 

Generalized content doesn’t have the same impact anymore, brands should focus on providing users with a personalized experience based on their  interests . So don’t hesitate to address specific personas and most importantly leverage user generated content.


  • Paid Ads or organic posts?

With paid ads cemented as a must, moving towards ads that should be tailored to the users in a way that makes them indistinguishable from organic posts is now a MUST MUST. For ads to stand out they should fit organically on social media networks.


Your audience is always looking for snackable content, content that sticks and is distinctly engaging. Keeping up with emerging trends may be overwhelming, we know, but definitely worth it.  Drop us a message here to help you navigate your content strategy while you focus on your core business. 

6 Graphic Design Trends Invading 2022: The Past Reimagined for the Future

Stay up to date with the latest graphic elements to boost your social media visuals 

2022 looks like the year that is going to bring back the hype for graphic design and it’s going to be wonderfully creative! Apparently, 2022 will be focused on Nostalgia; the creative world will remix old design directions from the past 60 years with new ones, bringing back childhood memories such as memphis design patterns, bright color blocks and doodles. In addition to bubblegum pinks from the 90s and typography, trends will be based on expressive lettering and stately serif. 

Let us take a look at the top trends that are going to pave the way for this 2022 trip down memory lane.


1. 90s Nostalgia

The 90s are coming back in a variety of incarnations mainly based on Memphis design patterns, simple emojis and primitive internet frames. Designers using this nostalgic way will have to turn the clock back to the 90s when designing for a project that demands a sense of comfort with a touch of cool old-school. Examples for this style include social media and digital posters, product packaging and website banner designs.



2. Psychedelic

The psychedelic movement did not only emerge in the music industry, it also had an effect on different aspects of popular culture. The visual motifs of psychedelic art include curvilinear shapes, illegible hand-drawn type, and intense optical color vibration inspired by the pop art movement. Psychedelic designs work best on logo designs, social media event posters, packaging and video animations.


3. 2D/3D Mashup

The infamous trend that is making an appearance in every aspect of the digital world, 3D mixed with the retro 2D and paper cutout elements. This mashup will give creative designers the opportunity to show the best of both worlds with attractive and appealing visuals and animations. This is especially true with 2D/3D application on video animations used for stories, reels, social media ads and feed posts. 


4. Daydream Doodles

Since doodles can say a lot about the person behind them, designers this year are working on introducing a bit of their own, personal mindscape into the designs. Doing so can bridge the gap between digital tools and a human touch, creating designs that are extremely pleasant. Designers can use the doodle technique for fun and playful social media posts in addition to product packaging and website banners.


5. Expressive and Experimental Lettering

This technique is considered to be super cool. In fact, for 2022, we expect lettering that pushes the bounds of easy legibility, creating forms that are very expressive. For instance mismatched letter styles and mind-bending shapes are all on the table. This lettering technique mixes between abstract shapes and readable letters, aggressively catching the eye of the viewer both online and offline. To be applied in static digital graphic on social platforms, logos, landing pages and banners.


6. Escapism

The design with escapism relies on unexpected colors, beautiful settings and playful character designs. It is a fragment of the designer’s imagination portrayed in the design, that gives the viewers a similar experience with their own imagination. This trend can be useful for background patterns on labels and websites as well as eye-catching on-feed visuals.


Ultimately 2022 is all about indulging in new experiences in design and illustration with opportunities for  experimenting with fragments of the past and merging them with elements from the future, making way for wonderful designs and exquisite visual elements. 

Our team of social and digital media  strategists, and creative designers to walk you through this journey of creating your brand’s footprint.

Connect with us for a first hello!

Are You Ready for Christmas… Digitally?

Move your festivities online and get your audience shopping for the holidays.

Can you hear the bells jingling, the shoppers coming in and Christmas getting near? It’s that time of the year where everything around us sounds, looks and feels cheerful. If your website and social platforms are not reflective of our surroundings, you better get moving!

Website & E-commerce 

If you went over our Cyber Monday blog you might recall that all consumer shopping habits have moved online and are now spread out over larger periods of time. Christmas shopping is no exception, as we can expect shopping to have started before Black Friday and to go on until January. Prepare yourself for the massive influx of shoppers by optimizing your online shopping.

  • Go over the user experience: If visitors cannot navigate through your website smoothly, they are less likely to complete any purchase. Detect and fix the issues that interrupt an efficient shopping experience for optimal outcomes.
  • Make your website responsive and mobile-friendly: With around 40% of e-commerce revenues coming from mobile devices last year, it is important to have a mobile optimized website with easy navigation. If they can’t see it or buy it on their phones, visitors will forget your website exists.
  • Examine your inventory: Shortages and supply chain issues are not uncommon, especially after the pandemic. Make sure you check your stock and supply before the holidays to find replacements and substitutes when necessary.
  • Add some Holiday cheer: Your website should scream Christmas through design, copy and offers all together. Bundles, reduced shipping fees and gift guides are crucial for consumers, and if they can’t find it on your website, they will move their shopping elsewhere.

Social Media

If you’re looking to find Christmas cheer any time of year, this is where you go. If it’s not Christmas countdowns in September, it’s throwbacks in June, there are always social media users spreading the festive spirit in one way or the other.

  • Set the mood: If you haven’t already, start spreading the joy of the season with a new design theme, a countdown, gift guides and festive content all around. Red, green and white are the colors to embrace throughout the holidays.
  • Cross-promote whenever possible: Redirect your followers to your website, invite them for in-store activations and share all your events on social media. This is the exposure you need for online and offline goals to be achieved.
  • Get conversational: Holiday shopping is difficult and your customers need your help to find the perfect gifts. Publishing content regularly is important, but really talking to your audience is the only way to get them hooked.

Allow the cheer to come through on all your platforms and communications before, during and after the holidays for your business to have a jolly season!  For extra cheer and an in depth consultancy, drop us a hello here.

Online Learning, Art, Music and Books | Quarantine Time made easier

Quarantine during the pandemic means different things to different people. For some, it is (remote) work as usual, for others, it is remote work + juggling family and e-schooling for children, and for many, it is simply time off, time that could be spent actively learning or exploring.


This is why we put together a series of resources to help you get started. However, no matter what you decide, remember to focus on what makes you feel good.


Universities worldwide like Harvard, Yale, MIT, UC Berkeley or Standford University are offering free open courses or specific webinars during certain dates. IE University in Spain has also prepared a series of webinars, in English and others in Spanish, for the upcoming days as well. For a full list of universities providing online courses, click here. Companies like Google, Microsoft or Linux are also offering online courses on digital marketing, business or coding. For the full list of institutions, click here.


Coursera includes courses from those prestigious universities for free as well, some of which are certified upon completion and that you can take at your own pace. Domestika is a similar platform for courses on illustration, digital editing or crafts. Students can find open courses or purchase others for a reduced price. Other platforms that offer open online courses from different universities are edX, Udacity or Alison. For platforms including resources in Arabic, refer to Doroob, Rwaq, Tadarab, Coursaty and Edraak.


For those who wish to financially invest in more online lectures, Udemy has one of the largest selection of courses. Masterclass, is another platform to consider where students can access courses on photography, fashion and even sports, taught by icons such as Anna Wintour, Gordon Ramsay, Serena Williams and others.


For the avid readers, The Library of Alexandria, the oldest in history, offers all its acquisitions for free. It contains, among others, a large collection of Arabic digital books and photo albums. However, if you prefer to read about different themes, Bookbon is offering free access to thousands of e-books. For those Harry Potter fans, J.K.Rowling has improved the platform Wizarding World by adding Harry Potter at home, where different videos, puzzles and quizzes will be added to make our time at home better.


For the art aficionados, the MoMa, Musée d’Orsay and other 12 museums can now be visited virtually for free. To access the full list, click here. As in the case of these museums, NASA has also opened its entire library for you to explore for free as well and added a series of resources for kids, adults on topics as wide as History, Technology or Earth Science.


Signing off for now, we hope you enjoy our listing.

Coronavirus X Social Media | Steps to combat the “infodemic”

Coronavirus (Covid-19) is taking the world by storm.  Entire Countries are on Lockdown, others on the way and prospects of a global economic meltdown are looming. Amidst this social media played a major role. On the one hand, promoting awareness, prevention and social distancing, on the other, fostering fear, panic, bogus remedies, conspiracy theories

For the World Health Organization, the key to battle this virus starts with battling misinformation, or “infodemic”, coming from everyone’s smartphone.

This blog sheds light on measures taken by social media platforms to help set the record straight and try to minimize the impact of fake news and hoaxes trying to profit.

Facebook decided to implement a ban on ads for all companies trying to make a commercial gain out of the virus, whether related to cures or prevention products that are not linked to scientific facts. By implementing this new policy, Facebook is trying to restrain those ads that create a sense of urgency while working on removing content with false claims or conspiracy theories that might harm people who believe them.

The Deputy Executive Director for Partnerships of UNICEF, Charlotte Petri Gornitzka, stated that misinformation during times of a health crisis can spread paranoia, fear and stigmatization. On top of that, it can result in people being left unprotected or more vulnerable to the virus as well. UNICEF, as well as Facebook, is actively taking steps to inform the public when inaccurate information, involving WHO or other government authorities, is published on social media platforms.

TikTok recently partnered with the WHO in an effort to spread veritable information, together with the best public health practices.

Respectively, Twitter also partnered with WHO and published a plan to protect the public from hoaxes on the platform as well. Their goal is to publish credible, authoritative content.

This “infodemic”, or over-abundance of information, makes it harder for people to find trustworthy sources and reliable guidance when needed.  There are simple steps users can take themselves to combat mis- and disinformation. Consider the following questions before sharing dubious content:

  • Is this the original account, article or piece of content?
  • Who shared this or created it?
  • When was this created?
  • What account is sharing this? When was the account created? Do they share things from all over the world at all times during the day and night? Could this be a bot?
  • Why was this shared?

For reliable information always fact check with: