The Impact Of Artificial Intelligence in the Digital World

Artificial intelligence (AI) is rapidly changing the way businesses operate and deliver services to their customers.In recent years, we have seen a surge in the use of AI and in the below blog we will discuss the different uses in different fields like services that are based on customer interactions and in digital and software development spaces.

First: Customer Service

In customer service, the dependence is now on automated conversation drivers: Chatbots! Chatbots are becoming a common feature on many websites and social media platforms. They use natural language processing (NLP) to understand and respond to customer inquiries, freeing up human customer service representatives to handle more complex tasks.

Second: The Digital Space 

In addition to customer service, businesses are also using AI to improve their online presence. From image and content creation to a seamless user experience, AI is the driving force behind many digital innovations. These AI-powered tools can create unique and engaging content for social media and websites, saving businesses time and resources. For example, a fashion retailer might use an AI-powered tool to generate product descriptions and social media posts featuring their latest styles. This not only saves the retailer time, but also ensures that the content being shared is fresh and relevant to their audience.

Third: The Development Space

Another way businesses are using AI is through the development of innovative tools and softwares. These AI-powered solutions can automate tasks, improve decision-making, and even generate new ideas. For example, a marketing agency might use an AI-powered tool to analyze customer data and generate targeted ad campaigns. This not only saves the agency time, but also helps to increase the effectiveness of their marketing efforts.

The bottom line is, using  AI in business has the potential to boost personalization, electrify creation, and deliver a faultless experience for customers:

  • Personalization:

    By gathering data on customer preferences and behaviors, businesses can create personalized experiences that keep customers coming back for more. 

  • Electrifying Creation:

    AI-powered content and image generators can help businesses produce unique and engaging material, saving time and resources. 

  • Faultless Experiences:

    And by predicting customer needs and proactively addressing any potential issues, businesses can deliver a faultless experience that leads to higher levels of customer satisfaction and loyalty.

In conclusion, the integration of AI into business operations is driving the revolutionization of the digital landscape. From customer service to content creation and beyond, AI is delivering outstanding outcomes for businesses looking to improve their digital offerings and stay ahead of the competition.

Author: ChatGPT

Editor: AddBloom

How important is it to find the right words?

Understand what your audience wants to find, search like they would!

What is the perfect SEO strategy without a keen understanding of what your audience actually needs? And what is good targeting without knowing the right words for your audience to find you? In this blog, we will take you through the full keyword research process, its importance and its fascinating results – when done right.

The formula is easy: you get the right words on screen (on your website, in your links and in your content) you get more visibility on search engines, hence more traffic to the destinations you want your audience to go to.

As we all know, search engines are the first go-to for any person surfing the web to find anything they need, therefore you should be able to grab attention right from the start with the right words!

First off, what is Keyword Research?

It is the bread and butter of digital marketing, the network that enables you to find the words your audience is searching for, leading them directly to you. The process comes in four phases:

1- Identify potential keywords: What would you search for if you’re looking for your product, service or brand?
2- Verify the keywords: Are they used and verified words?
3- Narrow down the keywords: Prioritize and shorten that list!
4- Incorporate keywords in the content: Set up certain terms and phrases for the blog posts, videos, and landing pages of your website.

After following the above steps, you will find yourself with a concise list of wording essentials!

Why is it important? To get the ultimate ranking on search engines and a super effective SEO process, you need to invest in the preparation phase. Keyword research enables you to understand the competitive landscape, know what’s popular in searches and what words are the most used to drive the right audience to your website. Hence, your content marketing strategy would be directed properly to boost visibility, reach, traffic and rankings.

Keyword research is crucial for SEO, it supports your strategy and plays a major role in reaching customers and generating more leads. It then goes on to save a spot for you on search engine results pages, improving the ranking of your content.

Now that we have everything aligned and in place, take a look below at some tips to ace that keyword research and get results!

Start Local

Search for the words that include your location, then broaden the research to nearby regions and locations, this way you will be micro-targeting your closest prospects.

Learn the search engine’s “suggested” phrases

Start typing a word in the search bar and check what words the search engine suggests for you. The drop down list will contain synonyms, similar phrases and other wording options that will help in narrowing your search.

Look into trends on social media
Understand what’s buzzing, the trendings words and hashtags and find out what online users are talking about.

Study the competition
Get an insight on how other businesses are working on digital and find the key differentiators for your business. This way, you will be able to highlight your USPs in keywords and phrases that separate you from competitors.

Now that you know how important keywords and the research around them are for your business’s SEO strategy and how they help in driving traffic to your content pieces, drop us a message here and we will help you find the right words.

Influencer Marketing Today: Yes, No, Maybe?

With 92% of consumers around the world trusting recommendations from friends, reviews from strangers  and key opinion leaders over other forms of advertising, influencer marketing has become one of the fastest growing customer acquisition tactics today. How can brands set up appropriate influencer campaigns or optimize current partnerships to make the effort worthwhile?


What’s the buzz all about?

Influencer marketing is a form of word-of-mouth marketing relying on social media content creators to promote a brand and/or its products to their followers. To hire an influencer, a brand pays the influencer to provide a service. That payment is in the form of free products/services or different forms of currency.

Fostering a win-win partnership is the key of this marketing tactic. A brand’s approach attracts quality people to work with and the longer the partnership the more time they have to get familiar with a business and better represent it.

In 2022, brands are projected to spend $15 billion on influencer marketing. This is the same industry that was only worth $1.7 billion in 2016. How will companies spend these budgets to leverage the partnerships that are crucial to stand out in the digital world this year?


The six steps to success

Building a successful influencer marketing strategy requires a full understanding of what is beneficial for your brand and what it really needs.

Kick it off with 2022 trends

Keep your business booming with extra sets of hands by hopping on the emerging influencer marketing trends of 2022.

  • Surf through different platforms

Despite the fact that many content creators have a preferred social media platform, they usually work across many platforms. Audiences engage seamlessly across several accounts of successful creators. Which is why an integrated campaign that spreads through different platforms would be most effective.

  • Give affiliate marketing a try!

Influencers are taking over the marketing funnel moving beyond awareness towards driving sales. This is blurring the line between affiliates and influencers.

  • Audio and video still win the race

Content across the board is moving from images and text towards video and audio with no exception to influencer marketing. Keep that in mind when agreeing on content to be shared by the influencers.

  • Micro and nano influencers get all the love

Nano influencers are those with just a few thousand followers while micro-influencers are those with fewer than 25,000 followers. Brands may stretch their budgets by concentrating on those influencers that are strongly linked to their audiences.


Have we got you hooked on the idea of influencer marketing? Drop us a hello, we can help you build some successful partnerships.

6 Graphic Design Trends Invading 2022: The Past Reimagined for the Future

Stay up to date with the latest graphic elements to boost your social media visuals 

2022 looks like the year that is going to bring back the hype for graphic design and it’s going to be wonderfully creative! Apparently, 2022 will be focused on Nostalgia; the creative world will remix old design directions from the past 60 years with new ones, bringing back childhood memories such as memphis design patterns, bright color blocks and doodles. In addition to bubblegum pinks from the 90s and typography, trends will be based on expressive lettering and stately serif. 

Let us take a look at the top trends that are going to pave the way for this 2022 trip down memory lane.


1. 90s Nostalgia

The 90s are coming back in a variety of incarnations mainly based on Memphis design patterns, simple emojis and primitive internet frames. Designers using this nostalgic way will have to turn the clock back to the 90s when designing for a project that demands a sense of comfort with a touch of cool old-school. Examples for this style include social media and digital posters, product packaging and website banner designs.



2. Psychedelic

The psychedelic movement did not only emerge in the music industry, it also had an effect on different aspects of popular culture. The visual motifs of psychedelic art include curvilinear shapes, illegible hand-drawn type, and intense optical color vibration inspired by the pop art movement. Psychedelic designs work best on logo designs, social media event posters, packaging and video animations.


3. 2D/3D Mashup

The infamous trend that is making an appearance in every aspect of the digital world, 3D mixed with the retro 2D and paper cutout elements. This mashup will give creative designers the opportunity to show the best of both worlds with attractive and appealing visuals and animations. This is especially true with 2D/3D application on video animations used for stories, reels, social media ads and feed posts. 


4. Daydream Doodles

Since doodles can say a lot about the person behind them, designers this year are working on introducing a bit of their own, personal mindscape into the designs. Doing so can bridge the gap between digital tools and a human touch, creating designs that are extremely pleasant. Designers can use the doodle technique for fun and playful social media posts in addition to product packaging and website banners.


5. Expressive and Experimental Lettering

This technique is considered to be super cool. In fact, for 2022, we expect lettering that pushes the bounds of easy legibility, creating forms that are very expressive. For instance mismatched letter styles and mind-bending shapes are all on the table. This lettering technique mixes between abstract shapes and readable letters, aggressively catching the eye of the viewer both online and offline. To be applied in static digital graphic on social platforms, logos, landing pages and banners.


6. Escapism

The design with escapism relies on unexpected colors, beautiful settings and playful character designs. It is a fragment of the designer’s imagination portrayed in the design, that gives the viewers a similar experience with their own imagination. This trend can be useful for background patterns on labels and websites as well as eye-catching on-feed visuals.


Ultimately 2022 is all about indulging in new experiences in design and illustration with opportunities for  experimenting with fragments of the past and merging them with elements from the future, making way for wonderful designs and exquisite visual elements. 

Our team of social and digital media  strategists, and creative designers to walk you through this journey of creating your brand’s footprint.

Connect with us for a first hello!

Are You Ready for Christmas… Digitally?

Move your festivities online and get your audience shopping for the holidays.

Can you hear the bells jingling, the shoppers coming in and Christmas getting near? It’s that time of the year where everything around us sounds, looks and feels cheerful. If your website and social platforms are not reflective of our surroundings, you better get moving!

Website & E-commerce 

If you went over our Cyber Monday blog you might recall that all consumer shopping habits have moved online and are now spread out over larger periods of time. Christmas shopping is no exception, as we can expect shopping to have started before Black Friday and to go on until January. Prepare yourself for the massive influx of shoppers by optimizing your online shopping.

  • Go over the user experience: If visitors cannot navigate through your website smoothly, they are less likely to complete any purchase. Detect and fix the issues that interrupt an efficient shopping experience for optimal outcomes.
  • Make your website responsive and mobile-friendly: With around 40% of e-commerce revenues coming from mobile devices last year, it is important to have a mobile optimized website with easy navigation. If they can’t see it or buy it on their phones, visitors will forget your website exists.
  • Examine your inventory: Shortages and supply chain issues are not uncommon, especially after the pandemic. Make sure you check your stock and supply before the holidays to find replacements and substitutes when necessary.
  • Add some Holiday cheer: Your website should scream Christmas through design, copy and offers all together. Bundles, reduced shipping fees and gift guides are crucial for consumers, and if they can’t find it on your website, they will move their shopping elsewhere.

Social Media

If you’re looking to find Christmas cheer any time of year, this is where you go. If it’s not Christmas countdowns in September, it’s throwbacks in June, there are always social media users spreading the festive spirit in one way or the other.

  • Set the mood: If you haven’t already, start spreading the joy of the season with a new design theme, a countdown, gift guides and festive content all around. Red, green and white are the colors to embrace throughout the holidays.
  • Cross-promote whenever possible: Redirect your followers to your website, invite them for in-store activations and share all your events on social media. This is the exposure you need for online and offline goals to be achieved.
  • Get conversational: Holiday shopping is difficult and your customers need your help to find the perfect gifts. Publishing content regularly is important, but really talking to your audience is the only way to get them hooked.

Allow the cheer to come through on all your platforms and communications before, during and after the holidays for your business to have a jolly season!  For extra cheer and an in depth consultancy, drop us a hello here.

Online Learning, Art, Music and Books | Quarantine Time made easier

Quarantine during the pandemic means different things to different people. For some, it is (remote) work as usual, for others, it is remote work + juggling family and e-schooling for children, and for many, it is simply time off, time that could be spent actively learning or exploring.


This is why we put together a series of resources to help you get started. However, no matter what you decide, remember to focus on what makes you feel good.


Universities worldwide like Harvard, Yale, MIT, UC Berkeley or Standford University are offering free open courses or specific webinars during certain dates. IE University in Spain has also prepared a series of webinars, in English and others in Spanish, for the upcoming days as well. For a full list of universities providing online courses, click here. Companies like Google, Microsoft or Linux are also offering online courses on digital marketing, business or coding. For the full list of institutions, click here.


Coursera includes courses from those prestigious universities for free as well, some of which are certified upon completion and that you can take at your own pace. Domestika is a similar platform for courses on illustration, digital editing or crafts. Students can find open courses or purchase others for a reduced price. Other platforms that offer open online courses from different universities are edX, Udacity or Alison. For platforms including resources in Arabic, refer to Doroob, Rwaq, Tadarab, Coursaty and Edraak.


For those who wish to financially invest in more online lectures, Udemy has one of the largest selection of courses. Masterclass, is another platform to consider where students can access courses on photography, fashion and even sports, taught by icons such as Anna Wintour, Gordon Ramsay, Serena Williams and others.


For the avid readers, The Library of Alexandria, the oldest in history, offers all its acquisitions for free. It contains, among others, a large collection of Arabic digital books and photo albums. However, if you prefer to read about different themes, Bookbon is offering free access to thousands of e-books. For those Harry Potter fans, J.K.Rowling has improved the platform Wizarding World by adding Harry Potter at home, where different videos, puzzles and quizzes will be added to make our time at home better.


For the art aficionados, the MoMa, Musée d’Orsay and other 12 museums can now be visited virtually for free. To access the full list, click here. As in the case of these museums, NASA has also opened its entire library for you to explore for free as well and added a series of resources for kids, adults on topics as wide as History, Technology or Earth Science.


Signing off for now, we hope you enjoy our listing.

Coronavirus X Social Media | Steps to combat the “infodemic”

Coronavirus (Covid-19) is taking the world by storm.  Entire Countries are on Lockdown, others on the way and prospects of a global economic meltdown are looming. Amidst this social media played a major role. On the one hand, promoting awareness, prevention and social distancing, on the other, fostering fear, panic, bogus remedies, conspiracy theories

For the World Health Organization, the key to battle this virus starts with battling misinformation, or “infodemic”, coming from everyone’s smartphone.

This blog sheds light on measures taken by social media platforms to help set the record straight and try to minimize the impact of fake news and hoaxes trying to profit.

Facebook decided to implement a ban on ads for all companies trying to make a commercial gain out of the virus, whether related to cures or prevention products that are not linked to scientific facts. By implementing this new policy, Facebook is trying to restrain those ads that create a sense of urgency while working on removing content with false claims or conspiracy theories that might harm people who believe them.

The Deputy Executive Director for Partnerships of UNICEF, Charlotte Petri Gornitzka, stated that misinformation during times of a health crisis can spread paranoia, fear and stigmatization. On top of that, it can result in people being left unprotected or more vulnerable to the virus as well. UNICEF, as well as Facebook, is actively taking steps to inform the public when inaccurate information, involving WHO or other government authorities, is published on social media platforms.

TikTok recently partnered with the WHO in an effort to spread veritable information, together with the best public health practices.

Respectively, Twitter also partnered with WHO and published a plan to protect the public from hoaxes on the platform as well. Their goal is to publish credible, authoritative content.

This “infodemic”, or over-abundance of information, makes it harder for people to find trustworthy sources and reliable guidance when needed.  There are simple steps users can take themselves to combat mis- and disinformation. Consider the following questions before sharing dubious content:

  • Is this the original account, article or piece of content?
  • Who shared this or created it?
  • When was this created?
  • What account is sharing this? When was the account created? Do they share things from all over the world at all times during the day and night? Could this be a bot?
  • Why was this shared?

For reliable information always fact check with: