AddBloom - Blog - E-Commerce Re-Imagined

Reimagining eCommerce Post Covid-19

Reimagining eCommerce Post Covid-19 | A Middle East Webinar Geared for Growth Strategies 

Crises are often a catalyst for innovation, especially for those geared to embrace challenges.

In these times, consumer behavior across the world as well as in the UAE and Saudi Arabia has shifted rapidly to online buying, which gave way for an immediate focus on the digital commerce industry and upheld the importance of implementing technology-driven solutions to ensure sustainability, growth and stability.

Yes, e-commerce is now one of the hottest topics today, one that presents businesses with many questions.

  • Will the e-commerce boom remain?
  • How can businesses prepare for the future?
  • What are the top strategies to ensure growth and provide a relevant and valuable user experience?
  • What are the effective channels to improve performance?
  • Is it necessary to restructure existing e-commerce functionalities with new-age solutions for continuous growth and profitability?

To answer these questions and many more, UniCommerce is organizing the Middle East’s largest Webinar on “eCommerce Reimagined: Strategies and Growth Levers Post COVID-19” on Saturday June 27, 2020 starting 11 AM Gulf Standard Time

The webinar is open to all GCC Business and will bring together 10 industry experts from across the MENA region who will be sharing insights and top-level e-commerce strategies to help businesses gear up for conducting businesses amid and post the pandemic

Register here:  

AddBloom - Blog - E-Commerce Re-Imagined

Webinar Agenda

Session 1:

“E-commerce strategies in post Covid-19 era” | 11 AM – 12:15 PM GST



Session 2:

Driving eCommerce growth | 12:20 PM – 1:30 PM GST


  • Mohamed Bahaa –  Co-Founder, Wimo
  • Samar Layoun – Co-Founder, AddBloom
  • Ravi Kant – Head Strategic Partnerships, Noon
  • Vikas Panchal – Business Head, Tally
  • Rajiv Ramanan, Director- Startups, Freshworks


Register here:



Online Learning, Art, Music and Books | Quarantine Time made easier

Quarantine during the pandemic means different things to different people. For some, it is (remote) work as usual, for others, it is remote work + juggling family and e-schooling for children, and for many, it is simply time off, time that could be spent actively learning or exploring.


This is why we put together a series of resources to help you get started. However, no matter what you decide, remember to focus on what makes you feel good.


Universities worldwide like Harvard, Yale, MIT, UC Berkeley or Standford University are offering free open courses or specific webinars during certain dates. IE University in Spain has also prepared a series of webinars, in English and others in Spanish, for the upcoming days as well. For a full list of universities providing online courses, click here. Companies like Google, Microsoft or Linux are also offering online courses on digital marketing, business or coding. For the full list of institutions, click here.


Coursera includes courses from those prestigious universities for free as well, some of which are certified upon completion and that you can take at your own pace. Domestika is a similar platform for courses on illustration, digital editing or crafts. Students can find open courses or purchase others for a reduced price. Other platforms that offer open online courses from different universities are edX, Udacity or Alison. For platforms including resources in Arabic, refer to Doroob, Rwaq, Tadarab, Coursaty and Edraak.


For those who wish to financially invest in more online lectures, Udemy has one of the largest selection of courses. Masterclass, is another platform to consider where students can access courses on photography, fashion and even sports, taught by icons such as Anna Wintour, Gordon Ramsay, Serena Williams and others.


For the avid readers, The Library of Alexandria, the oldest in history, offers all its acquisitions for free. It contains, among others, a large collection of Arabic digital books and photo albums. However, if you prefer to read about different themes, Bookbon is offering free access to thousands of e-books. For those Harry Potter fans, J.K.Rowling has improved the platform Wizarding World by adding Harry Potter at home, where different videos, puzzles and quizzes will be added to make our time at home better.


For the art aficionados, the MoMa, Musée d’Orsay and other 12 museums can now be visited virtually for free. To access the full list, click here. As in the case of these museums, NASA has also opened its entire library for you to explore for free as well and added a series of resources for kids, adults on topics as wide as History, Technology or Earth Science.


Signing off for now, we hope you enjoy our listing.

Coronavirus X Social Media | Steps to combat the “infodemic”

Coronavirus (Covid-19) is taking the world by storm.  Entire Countries are on Lockdown, others on the way and prospects of a global economic meltdown are looming. Amidst this social media played a major role. On the one hand, promoting awareness, prevention and social distancing, on the other, fostering fear, panic, bogus remedies, conspiracy theories

For the World Health Organization, the key to battle this virus starts with battling misinformation, or “infodemic”, coming from everyone’s smartphone.

This blog sheds light on measures taken by social media platforms to help set the record straight and try to minimize the impact of fake news and hoaxes trying to profit.

Facebook decided to implement a ban on ads for all companies trying to make a commercial gain out of the virus, whether related to cures or prevention products that are not linked to scientific facts. By implementing this new policy, Facebook is trying to restrain those ads that create a sense of urgency while working on removing content with false claims or conspiracy theories that might harm people who believe them.

The Deputy Executive Director for Partnerships of UNICEF, Charlotte Petri Gornitzka, stated that misinformation during times of a health crisis can spread paranoia, fear and stigmatization. On top of that, it can result in people being left unprotected or more vulnerable to the virus as well. UNICEF, as well as Facebook, is actively taking steps to inform the public when inaccurate information, involving WHO or other government authorities, is published on social media platforms.

TikTok recently partnered with the WHO in an effort to spread veritable information, together with the best public health practices.

Respectively, Twitter also partnered with WHO and published a plan to protect the public from hoaxes on the platform as well. Their goal is to publish credible, authoritative content.

This “infodemic”, or over-abundance of information, makes it harder for people to find trustworthy sources and reliable guidance when needed.  There are simple steps users can take themselves to combat mis- and disinformation. Consider the following questions before sharing dubious content:

  • Is this the original account, article or piece of content?
  • Who shared this or created it?
  • When was this created?
  • What account is sharing this? When was the account created? Do they share things from all over the world at all times during the day and night? Could this be a bot?
  • Why was this shared?

For reliable information always fact check with:

E-commerce and Open Source Platforms

E-commerce and Open Source Platforms:  An Overview of 3 Leading Platforms 

Considering starting an e-com business?  Well, you are not alone. 

Yes! The hype is real and is supported by numbers. In a recent study by Google and Bain & Company, the MENA eCommerce market is worth $8.3 billion with an average annual growth rate of 25%, growing slightly ahead of the global average. 

So, If you’re looking to invest in eCommerce, there are tens of open source platforms to consider. However, this blog is dedicated to the three platforms, that according to make up 53% of  the open source market: Magento, WooCommerce, and Shopify.

Note to remember: Choosing is all about your needs because no platform is fool-proof for every business. Connect with AddBloom  so we can help explore your options on what works best for you.  


Magento is one of the more popular and trusted eCommerce platforms. Having been around since 2008, the platform is available for individuals and enterprises alike. 

Originally built for developers, so they don’t need to start a project from scratch, Magento requires an advanced level of PHP programming expertise. 

7 Key Highlights: 

  1. Magento is based on a PHP based framework 
  2. Flexible, customizable and SEO friendly
  3. Offers more than 4300 extensions 
  4. Comes with multiple extensions allowing easy integration to relevant third party apps with the ecommerce store.
  5. Available in a free version  (Magento Community Edition) and a paid module one, (Magento Enterprise). 
  6. Scalable in  the sense that it allows for implementation of long-term growth plans and can handle hundreds of thousands of products 
  7. Better suited for growing middle-sized businesses and enterprises.
  8. The cost of magento website varies  from a basic starting price of +15K and  goes up depending on  customizations, bells and whistles


WooCommerce is a self hosted eCommerce platform, designed for small to large-sized online merchants using WordPress. Officially released in 2011, the plugin is used by over 3.3 million website and offers an array of interesting features and capabilities that require intermediate PHP programming expertise. 

7 Key Highlights:

  1. The platform is completely free to install, but businesses still have to pay for extensions
  2. Has more than 2000 WooCommerce themes
  3. Can be used for non-physical products (services and subscription based businesses)
  4. Best single platform to run both an ecommerce and an affiliate WordPress under one roof. 
  5. The code is optimized for SEO
  6. Requires a hosting plan and SSL certificate 
  7. Easy, user friendly CMS


Shopify originally a store to sell skateboards, has, since 2004, scaled to become one of the leading cloud based e-commerce platforms with more than 820,000 thousand merchants.  Available in three modules and pricing structures with different features designed to service businesses across all stages from starting to scaling.  


7 Key Highlights:

  1. Provides a powerful administrative office 
  2. Commands a monthly fee, with a percentage and a fixed fee per transaction
  3. Hosting is part of the actual service 
  4. Handles both the ecommerce and point of sale sides of the commerce process 
  5. Makes good use of social traffic – mostly from Facebook, Instagram, Twitter and Pinterest 
  6. Has 24/7 customer support via email, live chat or phone
  7. Offers thousands of customizable ready designs and  3rd party shopping integrations

So, what platform works best for you? The main thing to note is that the e-commerce platform needs to be chosen wisely to help you scale your business. Factors to consider include your business plan, budget, front and backend features among others.  

Our consultants are ready to walk you through. Connect with AddBloom  for a complimentary consultation. 

Our e-commerce web design teams are ready to walk you through and help select the platform that best suits your business needs.   . Connect with AddBloom  for a complimentary consultation.