Unraveling ‘X’: Elon Musk’s New Super App and its Path to Revolutionize Digital Ecosystems

The global tech community is buzzing with apprehension following the announcement of Elon Musk’s rebranding of Twitter to now as X. This bold move pulls the curtain back a bit further on Musk’s master plan of a super app that fuses multiple facets of digital living under one platform. Much like how WeChat revolutionized the digital landscape in China, ‘X’ is expected to bring about a similar sea change in the West.

With approximately 350 to 400 million monthly active users, Twitter, now ‘X,’ presents a substantial base to launch a digital revolution. Musk’s ambitious plan to integrate banking and payments into the ‘X’ app may see the $44 billion dollar acquisition of Twitter as a bargain deal, given that the cost per user equates to around $125. It’s a comparative steal when considering the valuation of banking apps, which often surpasses $900 per user.

The integration of banking and payment systems into ‘X’ could transform the digital ecosystem, allowing users to perform a variety of functions, from tweeting to making transactions, all within a single app. It’s the ‘X’ factor in the equation that could propel the app into a league of its own.
A significant part of this grand design involves the rumored Tesla phone. Given the app’s existing user base, marketing a new phone with encrypted chat and a digital wallet (crypto-inclusive) to 400 million active users seems like a strategic masterstroke. Assuming a 7% of the Monthly Active Users (MAUs), plus Tesla drivers, and wannabe drivers, purchase the new phone, that equates to an impressive initial sales figure of around 30 million units at first year launch. To put that into perspective, Apple sold approximately the same number of iPhones in the first three years following its launch.

The potential synergies of this grand vision are mind-boggling. The Tesla phone, expected to come with ‘X’ pre-installed, will harness connectivity from Musk’s Starlink internet project, as has T-Mobile in a recent integration announcement earlier this year. This unique satellite-link could sidestep traditional telecom networks, further augmenting Musk’s quest for vertical integration.

Add to this equation the prospect of Tesla cars becoming mobile cell towers, and the Boring Company laying the groundwork for an underground data cable network. One can’t help but marvel at the comprehensive tech ecosystem that Musk envisions.

The software that will power the Tesla phone is another topic of much speculation. While Android is the typical choice, Musk’s experience with Tesla’s proprietary OS (built on a Linux base) suggests the possibility of a unique, Musk-engineered operating system.

The ‘X’ factor extends to Musk’s answer to OpenAI’s ChatGPT. This AI, rumored to be integrated into ‘X,’ will further enhance the app’s interaction capabilities and user engagement.
The renaming of Twitter to ‘X’ signifies more than a change in nomenclature. It symbolizes the onset of a transformative journey into a future where tech ecosystems are seamlessly interlinked – from apps to devices to internet connectivity.

With Elon Musk at the helm, this odyssey is bound to be an exhilarating ride. As we eagerly await the next updates of Twitter, X, the big question remains: Are we dealing with Dr. Evil and his desire for world dominance? Or, is this guy genuinely trying to bring humanity into a better, more cohesive digital world?

Author Ziad Nassar Co-founder & CEO of AddBloom.com

July 25, 2023 Blog, Social Media Comments Off on Unraveling ‘X’: Elon Musk’s New Super App and its Path to Revolutionize Digital Ecosystems

The Impact Of Artificial Intelligence in the Digital World

Artificial intelligence (AI) is rapidly changing the way businesses operate and deliver services to their customers.In recent years, we have seen a surge in the use of AI and in the below blog we will discuss the different uses in different fields like services that are based on customer interactions and in digital and software development spaces.

First: Customer Service

In customer service, the dependence is now on automated conversation drivers: Chatbots! Chatbots are becoming a common feature on many websites and social media platforms. They use natural language processing (NLP) to understand and respond to customer inquiries, freeing up human customer service representatives to handle more complex tasks.

Second: The Digital Space 

In addition to customer service, businesses are also using AI to improve their online presence. From image and content creation to a seamless user experience, AI is the driving force behind many digital innovations. These AI-powered tools can create unique and engaging content for social media and websites, saving businesses time and resources. For example, a fashion retailer might use an AI-powered tool to generate product descriptions and social media posts featuring their latest styles. This not only saves the retailer time, but also ensures that the content being shared is fresh and relevant to their audience.

Third: The Development Space

Another way businesses are using AI is through the development of innovative tools and softwares. These AI-powered solutions can automate tasks, improve decision-making, and even generate new ideas. For example, a marketing agency might use an AI-powered tool to analyze customer data and generate targeted ad campaigns. This not only saves the agency time, but also helps to increase the effectiveness of their marketing efforts.

The bottom line is, using  AI in business has the potential to boost personalization, electrify creation, and deliver a faultless experience for customers:

  • Personalization:

    By gathering data on customer preferences and behaviors, businesses can create personalized experiences that keep customers coming back for more. 

  • Electrifying Creation:

    AI-powered content and image generators can help businesses produce unique and engaging material, saving time and resources. 

  • Faultless Experiences:

    And by predicting customer needs and proactively addressing any potential issues, businesses can deliver a faultless experience that leads to higher levels of customer satisfaction and loyalty.

In conclusion, the integration of AI into business operations is driving the revolutionization of the digital landscape. From customer service to content creation and beyond, AI is delivering outstanding outcomes for businesses looking to improve their digital offerings and stay ahead of the competition.

Author: ChatGPT

Editor: AddBloom

January 18, 2023 AI, Blog, Digital Content Comments Off on The Impact Of Artificial Intelligence in the Digital World

How important is it to find the right words?

Understand what your audience wants to find, search like they would!

What is the perfect SEO strategy without a keen understanding of what your audience actually needs? And what is good targeting without knowing the right words for your audience to find you? In this blog, we will take you through the full keyword research process, its importance and its fascinating results – when done right.

The formula is easy: you get the right words on screen (on your website, in your links and in your content) you get more visibility on search engines, hence more traffic to the destinations you want your audience to go to.

As we all know, search engines are the first go-to for any person surfing the web to find anything they need, therefore you should be able to grab attention right from the start with the right words!

First off, what is Keyword Research?

It is the bread and butter of digital marketing, the network that enables you to find the words your audience is searching for, leading them directly to you. The process comes in four phases:

1- Identify potential keywords: What would you search for if you’re looking for your product, service or brand?
2- Verify the keywords: Are they used and verified words?
3- Narrow down the keywords: Prioritize and shorten that list!
4- Incorporate keywords in the content: Set up certain terms and phrases for the blog posts, videos, and landing pages of your website.

After following the above steps, you will find yourself with a concise list of wording essentials!

Why is it important? To get the ultimate ranking on search engines and a super effective SEO process, you need to invest in the preparation phase. Keyword research enables you to understand the competitive landscape, know what’s popular in searches and what words are the most used to drive the right audience to your website. Hence, your content marketing strategy would be directed properly to boost visibility, reach, traffic and rankings.

Keyword research is crucial for SEO, it supports your strategy and plays a major role in reaching customers and generating more leads. It then goes on to save a spot for you on search engine results pages, improving the ranking of your content.

Now that we have everything aligned and in place, take a look below at some tips to ace that keyword research and get results!


Start Local

Search for the words that include your location, then broaden the research to nearby regions and locations, this way you will be micro-targeting your closest prospects.

Learn the search engine’s “suggested” phrases

Start typing a word in the search bar and check what words the search engine suggests for you. The drop down list will contain synonyms, similar phrases and other wording options that will help in narrowing your search.

Look into trends on social media
Understand what’s buzzing, the trendings words and hashtags and find out what online users are talking about.

Study the competition
Get an insight on how other businesses are working on digital and find the key differentiators for your business. This way, you will be able to highlight your USPs in keywords and phrases that separate you from competitors.

Now that you know how important keywords and the research around them are for your business’s SEO strategy and how they help in driving traffic to your content pieces, drop us a message here and we will help you find the right words.

August 3, 2022 Blog, Digital Content, Digital Strategy Comments Off on How important is it to find the right words?

What Makes or Breaks the Online Experience: UX/UI Design

“Design is not just what it looks like and feels like. Design is how it works.” ~ Steve Jobs

Terminologies:   UX: User Experience         UI: User Interface

This is the ideal equation that summarizes the fundamental key points of any design system or product experience in the continuously expanding UX/UI Industry. It’s as simple as that! Now, let’s dig a little deeper into it.  

In this blog we will explore the meaning of UX/UI, its importance in designing solutions and the latest trends to keep up with. To begin with, visualize a user/consumer visiting your website or mobile app for the first time while finding it difficult to navigate within the platform, complaining about slow tabs and unclickable buttons; without thinking twice, they will be out of your website/app in a matter of 3 minutes at most. First impressions are everything, and in this scenario, we haven’t exactly given the best impression right? This is why we are going to tackle the basics of UX/UI for you to avoid going through a bad review after your hard work.

So, let’s get started with the definition of these complementary roles in simpler terms. What is UX/UI?

User experience (UX) is the experience that a user goes through as they interact with every aspect of your website or app. User interface (UI), on the other hand, is the series of screens, pages, and visual elements (buttons and icons) that enable the user to interact with your website or app. That is:

UX is focused on the journey of the user using your website or app, was the goal achieved? 

UI is focused on how the website or app looks and feels, was the visual appeal attractive enough to the user’s eyes?

After explaining what UX/UI design means by definition, what is the importance of a good UX/UI design for business? 

N.B.  There is not one role without the other. UX and UI are different but complementary. One needs the other in order to be completed. 

1- A good UX/UI design helps increase user engagement

This points out to the importance of a good website or app design that will drive more user engagement. This crucial interaction, if it is satisfying to the user, will turn them into potential leads. What is the role of a potential lead? They turn into customers thus bringing in more revenue for your business, as well as high brand awareness.

2- It helps build your brand

When you build a website or an app that gives users a smooth, convenient and easy experience backed with good visual elements and modern/trendy designs, they will be able to complete the action they were aiming to achieve. This journey will help in building your brand’s credibility and reputation, and will lead to constant growth and improvement of your business in the long run.

3- Good UX/UI design equals effective SEO 

An effective SEO strategy is crucial in aiding search engines to find and properly present your website to users online. This happens simultaneously with a smooth and easy website design. How? A well-presented website with no bugs and no glitches will top the rankings in search engines and in turn drive users right to it.

In Conclusion: A good UX/UI design consists of accurate study of the user market, understanding individual needs, making sure all pages are functional with minimum load speed delays, well structured responsive layouts, a user-friendly URL domain (all of that being the most crucial towards building an effective SEO strategy.) and an attractive exterior.  

After we’ve covered the definition and the importance of a good UX/UI design, we will now dive into four of the latest trends in 2022. What’s emerging?

N.B. Users are visual beings and will lean more towards these listed graphics below for better understanding of the platform:

3D Design & Animation

Used to add the flair to the interface, 3D design makes the visual experience more attractive and will boost the user experience all together.

Microinteractions 

Small interactive design details that play a role in thrilling users and keep them engaged. Microinteractions can be either user triggered or system triggered as in they move alone. Examples are loading bars, pull to refresh and ringing bell notification alert.

Visualized Data

Supporting text with visuals to enhance the experience, and to make it user friendly and understandable. Examples of visualized data are infographics, maps, videos etc.

Dark mode is taking over

Switching to dark mode has been an option in phones and apps for quite some time now, but designers are now turning to dark mode interfaces. That is for its ability to make the text more readable, amplifying the colors and details of videos and images and reducing eye strain, keeping the user engaged for a longer time.

We walked  you through important key points to have a better understanding of UX/UI design and the reasons why you should constantly update and maintain it. Now it is your turn to invest in it, drop us a message here and we will offer you the coolest experience!

June 17, 2022 Blog Comments Off on What Makes or Breaks the Online Experience: UX/UI Design

Influencer Marketing Today: Yes, No, Maybe?

With 92% of consumers around the world trusting recommendations from friends, reviews from strangers  and key opinion leaders over other forms of advertising, influencer marketing has become one of the fastest growing customer acquisition tactics today. How can brands set up appropriate influencer campaigns or optimize current partnerships to make the effort worthwhile?

 

What’s the buzz all about?

Influencer marketing is a form of word-of-mouth marketing relying on social media content creators to promote a brand and/or its products to their followers. To hire an influencer, a brand pays the influencer to provide a service. That payment is in the form of free products/services or different forms of currency.

Fostering a win-win partnership is the key of this marketing tactic. A brand’s approach attracts quality people to work with and the longer the partnership the more time they have to get familiar with a business and better represent it.

In 2022, brands are projected to spend $15 billion on influencer marketing. This is the same industry that was only worth $1.7 billion in 2016. How will companies spend these budgets to leverage the partnerships that are crucial to stand out in the digital world this year?

 

The six steps to success

Building a successful influencer marketing strategy requires a full understanding of what is beneficial for your brand and what it really needs.

Kick it off with 2022 trends

Keep your business booming with extra sets of hands by hopping on the emerging influencer marketing trends of 2022.

  • Surf through different platforms

Despite the fact that many content creators have a preferred social media platform, they usually work across many platforms. Audiences engage seamlessly across several accounts of successful creators. Which is why an integrated campaign that spreads through different platforms would be most effective.

  • Give affiliate marketing a try!

Influencers are taking over the marketing funnel moving beyond awareness towards driving sales. This is blurring the line between affiliates and influencers.

  • Audio and video still win the race

Content across the board is moving from images and text towards video and audio with no exception to influencer marketing. Keep that in mind when agreeing on content to be shared by the influencers.

  • Micro and nano influencers get all the love

Nano influencers are those with just a few thousand followers while micro-influencers are those with fewer than 25,000 followers. Brands may stretch their budgets by concentrating on those influencers that are strongly linked to their audiences.

 

Have we got you hooked on the idea of influencer marketing? Drop us a hello, we can help you build some successful partnerships.

May 11, 2022 Blog, Digital Content, Digital Strategy, Social Media Comments Off on Influencer Marketing Today: Yes, No, Maybe?

Social Media Trends You Need to Keep an Eye on in 2022

Get on board these booming trends to slay on social 

Emerging social media trends give you the chance to change up and  improve your content strategy. So why not grab the opportunity to experiment and connect with your audience in different ways to keep them engaged 

Let’s take a look at 8 trends to move forward with. Ready? 

 

  • Social Media Posts as a Form of Currency

A new payment method is on the rise, and yes – it is strictly social media based, basically a social currency. How does it work? For example, a burger place publishes a post on social media asking for users to share it on their own accounts, by doing so, the users are rewarded with a discount or a freebie as a post-to-pay technique.

This trend is a win-win, providing the business with cost-free brand awareness, tons of user-generated content and the customer would get something in return!

 

  • Augmented Reality Buzz

Augmented Reality, or AR, is being heavily used and implemented in several practices, and it seems like it’s not fading away any time soon. With the Metaverse hype, AR is on a continuous rise. Customers are more likely to prefer AR as the best way to try-on products, visit a virtual pop-up store and interact with brands. 

On social media, especially on Instagram, AR is being integrated into engaging filters and entertaining games. Take a look at the special Christmas game AddBloom created for POMI, where users use their face to move santa around and collect points.

 

  • Maturing Influencer Marketing 

Just like AR, influencer marketing is growing year on year.  Brands tend to use influencer marketing to expand their audience, generate new leads, and earn more revenue. By building strong relationships and partnerships with micro and macro influencers, brands will be able to continue building awareness, build brand credibility and trust hence driving user acquisition.

 

  • Short-form Vertical Video

Short is Gold. All the videos you see on TikTok, Instagram Reels and YouTube Shorts have one thing in common:  quick snack bite content that is engaging, lively and delivers an effective impactful message.  So turn your phone from landscape to portrait, and start creating content.

 

  • Social Commerce

The easy, fast and efficient way to purchase products immediately, on the spot, without leaving your favorite page. This branch of e-commerce revolves strictly around social media – users would discover the product, purchase with just one click, and get the post-purchase support needed. So if you’ve got products to sell, make sure to set up Instagram Shopping if you’re in an eligible market.

 

  • MEMES!

The trendiest form of entertaining content! Including memes in your content strategy helps in driving engagement and building communities. Brands can even build partnerships with famous meme pages to be featured and become visible to their follower base as well.

 

  • Personalization 

Generalized content doesn’t have the same impact anymore, brands should focus on providing users with a personalized experience based on their  interests . So don’t hesitate to address specific personas and most importantly leverage user generated content.

 

  • Paid Ads or organic posts?

With paid ads cemented as a must, moving towards ads that should be tailored to the users in a way that makes them indistinguishable from organic posts is now a MUST MUST. For ads to stand out they should fit organically on social media networks.

 

Your audience is always looking for snackable content, content that sticks and is distinctly engaging. Keeping up with emerging trends may be overwhelming, we know, but definitely worth it.  Drop us a message here to help you navigate your content strategy while you focus on your core business. 

March 18, 2022 Blog, Digital Strategy, Social Media Comments Off on Social Media Trends You Need to Keep an Eye on in 2022

Github Copilot: Can Companies Bid Developers Goodbye?

What our team has learned about the new AI pair programmer that would help them write better code.

If you’re a programmer, you might have rejoiced or freaked out at the news of Github Copilot, and if you haven’t heard about it, here’s all you need to know. Developed by Github, Copilot is a new plugin that assists programmers to write code with autocompletion; it auto-generates code based on the contents of a current file and the current cursor location. A technical preview of this new AI was launched in June 2021 and is said to work especially well for Python, JavaScript, TypeScript, Ruby and Go.

 

About Github Copilot: Is It Magic?

Developed in collaboration with OpenAI, GitHub Copilot is powered by the latter’s new AI system, OpenAI Codex.

To skip the search for answers on the internet that is crucial for most developers, this new technology allows them to explore suggested solutions to problems as they write tests and discover new APIs.  The technology adapts to the way the code is being written for faster completion of the required tasks and  understands significantly more context than most code assistants. 

OpenAI Codex has wider knowledge of code usage and generates code more efficiently because of its data set that is more concentrated in public source code. What is truly impressive about Github Copilot is that it’s not inserting snippets of code, it is in fact utilizing the data it has along with the input of the developers to generate novel code matching the one already written. It can also show programmers a list of solutions they can use as is or edit to meet their needs.

Source: https://copilot.github.com/

 

Auto-Generated Code: Is It Truly Reliable? 

While the idea of auto-generated code that is relatively custom to the code being written seems ideal, Github Copilot suggestions are based on the most suitable code included in its archive.  This was explained in OpenAI’s Codex paper:

“As with other large language models trained on a next-token prediction objective, Codex will generate code that is as similar as possible to its training distribution. One consequence of this is that such models may do things that are unhelpful for the user”

Github Copilot tries to understand a programmer’s intent and to generate the best code it can, but the code it suggests may not always work. 

 

Will It Replace Developers and Undermine Their Experience? 

Github Copilot can minimize the time developers spend on Google and Stack Overflow, it is a helpful tool that can optimize performance, save time and minimize errors. While relatively new, Github Copilot is getting better and with the help of developers around the world it can continue to grow and become more efficient. However, a capable and skilled pilot is crucial when being assisted by a copilot. Developers need to evaluate suggestions, revise their options and make the definitive decisions; for now, they’re here to stay.

Shoutout to our amazing pilots at AddBloom! Drop us a hello today if you want to launch your next project.

 

February 22, 2022 Blog, Development Comments Off on Github Copilot: Can Companies Bid Developers Goodbye?

6 Graphic Design Trends Invading 2022: The Past Reimagined for the Future

Stay up to date with the latest graphic elements to boost your social media visuals 

2022 looks like the year that is going to bring back the hype for graphic design and it’s going to be wonderfully creative! Apparently, 2022 will be focused on Nostalgia; the creative world will remix old design directions from the past 60 years with new ones, bringing back childhood memories such as memphis design patterns, bright color blocks and doodles. In addition to bubblegum pinks from the 90s and typography, trends will be based on expressive lettering and stately serif. 

Let us take a look at the top trends that are going to pave the way for this 2022 trip down memory lane.

 

1. 90s Nostalgia

The 90s are coming back in a variety of incarnations mainly based on Memphis design patterns, simple emojis and primitive internet frames. Designers using this nostalgic way will have to turn the clock back to the 90s when designing for a project that demands a sense of comfort with a touch of cool old-school. Examples for this style include social media and digital posters, product packaging and website banner designs.

 

 

2. Psychedelic

The psychedelic movement did not only emerge in the music industry, it also had an effect on different aspects of popular culture. The visual motifs of psychedelic art include curvilinear shapes, illegible hand-drawn type, and intense optical color vibration inspired by the pop art movement. Psychedelic designs work best on logo designs, social media event posters, packaging and video animations.

 

3. 2D/3D Mashup

The infamous trend that is making an appearance in every aspect of the digital world, 3D mixed with the retro 2D and paper cutout elements. This mashup will give creative designers the opportunity to show the best of both worlds with attractive and appealing visuals and animations. This is especially true with 2D/3D application on video animations used for stories, reels, social media ads and feed posts. 

 

4. Daydream Doodles

Since doodles can say a lot about the person behind them, designers this year are working on introducing a bit of their own, personal mindscape into the designs. Doing so can bridge the gap between digital tools and a human touch, creating designs that are extremely pleasant. Designers can use the doodle technique for fun and playful social media posts in addition to product packaging and website banners.

 

5. Expressive and Experimental Lettering

This technique is considered to be super cool. In fact, for 2022, we expect lettering that pushes the bounds of easy legibility, creating forms that are very expressive. For instance mismatched letter styles and mind-bending shapes are all on the table. This lettering technique mixes between abstract shapes and readable letters, aggressively catching the eye of the viewer both online and offline. To be applied in static digital graphic on social platforms, logos, landing pages and banners.

 

6. Escapism

The design with escapism relies on unexpected colors, beautiful settings and playful character designs. It is a fragment of the designer’s imagination portrayed in the design, that gives the viewers a similar experience with their own imagination. This trend can be useful for background patterns on labels and websites as well as eye-catching on-feed visuals.

 

Ultimately 2022 is all about indulging in new experiences in design and illustration with opportunities for  experimenting with fragments of the past and merging them with elements from the future, making way for wonderful designs and exquisite visual elements. 

Our team of social and digital media  strategists, and creative designers to walk you through this journey of creating your brand’s footprint.

Connect with us for a first hello!

January 28, 2022 Blog, Design, Digital Content, Social Media Comments Off on 6 Graphic Design Trends Invading 2022: The Past Reimagined for the Future

What Are the E-Commerce Trends That Will Shape 2022?

Invest in the latest e-commerce trends and effectively grow your business.

If we take a moment and look back at 2020, what do we see? A drastic series of events that hit the world, especially the pandemic that changed everything, especially for businesses and from all sectors. During the Covid-19 pandemic, many companies were forced to move their business online which led to an immense growth in the e-commerce industry that grew even bigger in 2021. That in addition to technological developments, and of course, the natural process of business evolution.

The important thing is, many businesses are moving online and are planning on staying, so let’s take a look at the major e-commerce trends that are going to shape 2022.

Types of ecommerce trends to watch for in 2022

Mobile commerce

This type of ecommerce is very essential to look at first, since smartphone users are the most active on the internet right now. Various trends fall under the M-Commerce category from the use of augmented reality for shopping to chatbots and basic online shops. For example, the consumer’s experience while purchasing clothes online can be improved with an AR clothes fitting feature or trying on glasses before making a purchase.

Social Commerce

This trend refers to the process of consumers purchasing directly from the social media platform – finding the product, making the decision and check-out in one place. The most interesting part here is what is coming to social commerce in 2022 : Live Shopping, which is based on the interaction between the consumer and the seller/influencer on a live stream, and directly purchasing the product.

Voice Search and Chatbots 

E-commerce businesses should consider integrating voice-search optimization strategies in the upcoming year, since it is expected that voice shopping will hit $40 billion by 2022; so it is completely safe to assume this will be a trend. Adding to that the reliance on chatbots and assistants to answer queries and questions and helping in the purchase decision from the comfort of the consumer’s home.

Omnichannel Commerce 

The key to effectively reaching prospects and potential buyers is to properly communicate on all the platforms and channels that they might use, whether on mobile, on a laptop or in a store. The goal is to focus on the entire customer experience, giving them the chance to compare prices and dig deeper into the product, paving the way for a complete research before purchase. This is one of the trends that are going to grow in 2022, focusing on the customer journey from planning to decision-making to execution. For instance, a clothing brand might sell its products on its website, app, Instagram shop, Amazon as well as in stores, giving customers a seamless experience.

Subscriptions and Loyalty Programs

Since customer retention is very important and is a priority to many businesses, subscription-based products and loyalty programs will continue to grow in 2022, elevating the business by providing exclusivity and convenience to customers. Many interesting trends are coming in this upcoming year such as giving customers options on the type of relationship they want with the brand and getting rewards accordingly. Another trend is introducing gamification marketing into the loyalty program, where customers play a game using VR and collect rewards correspondingly.

Start planning on what Ecommerce trends fit your business, and what to invest in this upcoming year to build a seamless, convenient, and memorable shopping experience for your customers!

Keep an eye on our blog for all the upcoming trends and drop us a message for a little extra AddBloom boost in 2022

December 23, 2021 Blog, Ecommerce Comments Off on What Are the E-Commerce Trends That Will Shape 2022?

Are You Ready for Christmas… Digitally?

Move your festivities online and get your audience shopping for the holidays.

Can you hear the bells jingling, the shoppers coming in and Christmas getting near? It’s that time of the year where everything around us sounds, looks and feels cheerful. If your website and social platforms are not reflective of our surroundings, you better get moving!

Website & E-commerce 

If you went over our Cyber Monday blog you might recall that all consumer shopping habits have moved online and are now spread out over larger periods of time. Christmas shopping is no exception, as we can expect shopping to have started before Black Friday and to go on until January. Prepare yourself for the massive influx of shoppers by optimizing your online shopping.

  • Go over the user experience: If visitors cannot navigate through your website smoothly, they are less likely to complete any purchase. Detect and fix the issues that interrupt an efficient shopping experience for optimal outcomes.
  • Make your website responsive and mobile-friendly: With around 40% of e-commerce revenues coming from mobile devices last year, it is important to have a mobile optimized website with easy navigation. If they can’t see it or buy it on their phones, visitors will forget your website exists.
  • Examine your inventory: Shortages and supply chain issues are not uncommon, especially after the pandemic. Make sure you check your stock and supply before the holidays to find replacements and substitutes when necessary.
  • Add some Holiday cheer: Your website should scream Christmas through design, copy and offers all together. Bundles, reduced shipping fees and gift guides are crucial for consumers, and if they can’t find it on your website, they will move their shopping elsewhere.

Social Media

If you’re looking to find Christmas cheer any time of year, this is where you go. If it’s not Christmas countdowns in September, it’s throwbacks in June, there are always social media users spreading the festive spirit in one way or the other.

  • Set the mood: If you haven’t already, start spreading the joy of the season with a new design theme, a countdown, gift guides and festive content all around. Red, green and white are the colors to embrace throughout the holidays.
  • Cross-promote whenever possible: Redirect your followers to your website, invite them for in-store activations and share all your events on social media. This is the exposure you need for online and offline goals to be achieved.
  • Get conversational: Holiday shopping is difficult and your customers need your help to find the perfect gifts. Publishing content regularly is important, but really talking to your audience is the only way to get them hooked.

Allow the cheer to come through on all your platforms and communications before, during and after the holidays for your business to have a jolly season!  For extra cheer and an in depth consultancy, drop us a hello here.

December 13, 2021 Blog, Digital Content, Digital Strategy, Social Media Comments Off on Are You Ready for Christmas… Digitally?
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