What Are the E-Commerce Trends That Will Shape 2022?

Invest in the latest e-commerce trends and effectively grow your business.

If we take a moment and look back at 2020, what do we see? A drastic series of events that hit the world, especially the pandemic that changed everything, especially for businesses and from all sectors. During the Covid-19 pandemic, many companies were forced to move their business online which led to an immense growth in the e-commerce industry that grew even bigger in 2021. That in addition to technological developments, and of course, the natural process of business evolution.

The important thing is, many businesses are moving online and are planning on staying, so let’s take a look at the major e-commerce trends that are going to shape 2022.

Types of ecommerce trends to watch for in 2022

Mobile commerce

This type of ecommerce is very essential to look at first, since smartphone users are the most active on the internet right now. Various trends fall under the M-Commerce category from the use of augmented reality for shopping to chatbots and basic online shops. For example, the consumer’s experience while purchasing clothes online can be improved with an AR clothes fitting feature or trying on glasses before making a purchase.

Social Commerce

This trend refers to the process of consumers purchasing directly from the social media platform – finding the product, making the decision and check-out in one place. The most interesting part here is what is coming to social commerce in 2022 : Live Shopping, which is based on the interaction between the consumer and the seller/influencer on a live stream, and directly purchasing the product.

Voice Search and Chatbots 

E-commerce businesses should consider integrating voice-search optimization strategies in the upcoming year, since it is expected that voice shopping will hit $40 billion by 2022; so it is completely safe to assume this will be a trend. Adding to that the reliance on chatbots and assistants to answer queries and questions and helping in the purchase decision from the comfort of the consumer’s home.

Omnichannel Commerce 

The key to effectively reaching prospects and potential buyers is to properly communicate on all the platforms and channels that they might use, whether on mobile, on a laptop or in a store. The goal is to focus on the entire customer experience, giving them the chance to compare prices and dig deeper into the product, paving the way for a complete research before purchase. This is one of the trends that are going to grow in 2022, focusing on the customer journey from planning to decision-making to execution. For instance, a clothing brand might sell its products on its website, app, Instagram shop, Amazon as well as in stores, giving customers a seamless experience.

Subscriptions and Loyalty Programs

Since customer retention is very important and is a priority to many businesses, subscription-based products and loyalty programs will continue to grow in 2022, elevating the business by providing exclusivity and convenience to customers. Many interesting trends are coming in this upcoming year such as giving customers options on the type of relationship they want with the brand and getting rewards accordingly. Another trend is introducing gamification marketing into the loyalty program, where customers play a game using VR and collect rewards correspondingly.

Start planning on what Ecommerce trends fit your business, and what to invest in this upcoming year to build a seamless, convenient, and memorable shopping experience for your customers!

Keep an eye on our blog for all the upcoming trends and drop us a message for a little extra AddBloom boost in 2022

How to Develop a Thriving E-Commerce Business

Since its debut in 1991, the e-commerce industry has been on the rise, and has been booming in recent years. Many factors are affecting people’s inclination towards this phenomenon; social media, smartphones, and convenience being on the top of this list. However, not all e-commerce businesses thrive. Here are the top tips to keep in mind when launching or re-launching your ecommerce business:


A clear strategy that details your goals and how you plan on achieving them is crucial for the success of your business. Keep in mind that your business mix, specifically your online business mix, does not solely consist of your e-commerce platform. It includes your online presence, your user targeting strategy, your distribution process, and your unique selling proposition. What do you have that others don’t? These and other factors play a big role in setting the ground for your online business development.


Setting up an online store can be done by anyone starting at few thousand dollars (even less) but it takes more than that to bring a business to life. Like all newly opened businesses and ventures, starting an online shop requires more than just setting your site live and sitting back. For instance, many traditional businesses have held back from investing on their online stores but are ready to put in tens of thousands to hundreds of thousands of dollars into decorations for a new physical store.

Build it and they will come is a dream and investment into building your ecommerce presence should go beyond just the platform and into many departments including logistics and marketing. Part of your marketing budget must look at the possible trackable loss of first-time buyer transactions. Understanding the TLV (Total Lifetime Value) of your customer is one of the critical assumptions and KPIs your organization must track. Is losing $10 per first-time transaction good for business? It actually might be, and that depends on your TLV.

Having enough capital to build your store, your brand and drive sales to prove your business model is fundamental to proving and then growing your success.


Designing and developing a great website is definitely one of these factors,  and no, we are not just talking about the look and feel of it but about the whole customer experience. While it may be relatively easy to design a visually appealing site it takes much more research and work to develop a platform that works with the latest features and functionality.

An exceptional user journey has a lot to do with the clarity of the content you have on your website, having an easy and clear checkout process as well as the way you are showcasing your products.

Responsive websites are also essential as they allow the customer to have the same experience across desktop, mobile and tablets. Although the visitor to sale conversion rate is lower for mobile phones than other devices, 2.03% for mobile compared with 4.68% for desktop (smartinsights), designing for the mobile phone is more critical in 2019 than ever. Not having your site built for mobile will penalize in Google’s search algorithm, hurt your SEO and lower your conversion rate making it more expensive to acquire a customer.


One of the main pillars behind the success of your e-commerce is knowing how to drive quality traffic that converts. The funnel below showcases the conversion rate at the different stages of the user journey.

Source: Smartinsights.com

source: smartinsights.com

Following points to consider:

Marketing automation is a must when it comes to higher conversion rates and increased customer TLV. In each stage of the funnel, customers can be retargeted through specific ads that drive them back to your website and email reminders can be sent out.

E-mail campaigns are the essence of retargeting campaigns. As the chart below shows you, conversion rate is highest for e-mail campaigns, as the receiver, a customer or a prospect, is already familiar with your brand and what if offers.

Search engine optimization (SEO) is very important to lower your e-commerce’s overall acquisition cost. Hey, who doesn’t want free traffic? Appearing in strategic and prominent places on Google or other search engines can be a game changer when users are performing local searches.

Another way to increase your average checkout value and overall sales is to implement strategic upselling functionalities by showcasing featured product that are complementary or similar to what the customer is looking at. Or, by adding value incentives through bundles or strategic discounts: buy two get one free, free shipping on orders above a certain mark, etc.

Site performance and speed affect the conversion rate on your website. An appealing and responsive website is ought to deliver a higher conversion rate. Every second faster your website loads, conversion rates increases and hence so do your sales. Selecting the right hosting company, ecommerce software/platform and caching system is critical.

Source: Smartinsights.com

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