Influencer Marketing Today: Yes, No, Maybe?

With 92% of consumers around the world trusting recommendations from friends, reviews from strangers  and key opinion leaders over other forms of advertising, influencer marketing has become one of the fastest growing customer acquisition tactics today. How can brands set up appropriate influencer campaigns or optimize current partnerships to make the effort worthwhile?

What’s the buzz all about?

Influencer marketing is a form of word-of-mouth marketing relying on social media content creators to promote a brand and/or its products to their followers. To hire an influencer, a brand pays the influencer to provide a service. That payment is in the form of free products/services or different forms of currency.

Fostering a win-win partnership is the key of this marketing tactic. A brand’s approach attracts quality people to work with and the longer the partnership the more time they have to get familiar with a business and better represent it.

In 2022, brands are projected to spend $15 billion on influencer marketing. This is the same industry that was only worth $1.7 billion in 2016. How will companies spend these budgets to leverage the partnerships that are crucial to stand out in the digital world this year?

The six steps to success

Building a successful influencer marketing strategy requires a full understanding of what is beneficial for your brand and what it really needs.

Kick it off with 2022 trends

Keep your business booming with extra sets of hands by hopping on the emerging influencer marketing trends of 2022.

• Surf through different platforms

Despite the fact that many content creators have a preferred social media platform, they usually work across many platforms. Audiences engage seamlessly across several accounts of successful creators. Which is why an integrated campaign that spreads through different platforms would be most effective.

• Give affiliate marketing a try!

Influencers are taking over the marketing funnel moving beyond awareness towards driving sales. This is blurring the line between affiliates and influencers.

• Audio and video still win the race

Content across the board is moving from images and text towards video and audio with no exception to influencer marketing. Keep that in mind when agreeing on content to be shared by the influencers.

• Micro and nano influencers get all the love

Nano influencers are those with just a few thousand followers while micro-influencers are those with fewer than 25,000 followers. Brands may stretch their budgets by concentrating on those influencers that are strongly linked to their audiences.

Have we got you hooked on the idea of influencer marketing? Drop us a hello, we can help you build some successful partnerships.