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Reimagining eCommerce Post Covid-19

Reimagining eCommerce Post Covid-19 | A Middle East Webinar Geared for Growth Strategies

Crises are often a catalyst for innovation, especially for those geared to embrace challenges.

In these times, consumer behavior across the world as well as in the UAE and Saudi Arabia has shifted rapidly to online buying, which gave way for an immediate focus on the digital commerce industry and upheld the importance of implementing technology-driven solutions to ensure sustainability, growth and stability.

Yes, e-commerce is now one of the hottest topics today, one that presents businesses with many questions.

Will the e-commerce boom remain?
How can businesses prepare for the future?
What are the top strategies to ensure growth and provide a relevant and valuable user experience?
What are the effective channels to improve performance?
Is it necessary to restructure existing e-commerce functionalities with new-age solutions for continuous growth and profitability?

To answer these questions and many more, UniCommerce is organizing the Middle East’s largest Webinar on “eCommerce Reimagined: Strategies and Growth Levers Post COVID-19” on Saturday June 27, 2020 starting 11 AM Gulf Standard Time

The webinar is open to all GCC Business and will bring together 10 industry experts from across the MENA region who will be sharing insights and top-level e-commerce strategies to help businesses gear up for conducting businesses amid and post the pandemic

Register here: https://lnkd.in/dy4BdG7

Webinar Agenda

Session 1:

“E-commerce strategies in post Covid-19 era” | 11 AM – 12:15 PM GST

Speakers

Hasan Alhazmi – Co-Founder, Salasa
Raghu Ravinutala – Co-Founder, Yellow Messenger
Anshuk Aggarwal – Co-Founder, Adyogi
Pranshu Kacholia – VP Business, ClickPost
Sean McCarry – Sales Director, Magento Commerce

Session 2:

Driving eCommerce growth | 12:20 PM – 1:30 PM GST

Speakers:

Mohamed Bahaa – Co-Founder, Wimo
Samar Layoun – Co-Founder, AddBloom
Ravi Kant – Head Strategic Partnerships, Noon
Vikas Panchal – Business Head, Tally
Rajiv Ramanan, Director- Startups, Freshworks

Register here: https://lnkd.in/dy4BdG7

June 24, 2020 AddBloom Blog, Digital Strategy, Ecommerce, Webinar Comments Off

Online Learning, Art, Music and Books | Quarantine Time made easier

Quarantine during the pandemic means different things to different people. For some, it is (remote) work as usual, for others, it is remote work + juggling family and e-schooling for children, and for many, it is simply time off, time that could be spent actively learning or exploring.

This is why we put together a series of resources to help you get started. However, no matter what you decide, remember to focus on what makes you feel good.

Universities worldwide like Harvard, Yale, MIT, UC Berkeley or Standford University are offering free open courses or specific webinars during certain dates. IE University in Spain has also prepared a series of webinars, in English and others in Spanish, for the upcoming days as well. For a full list of universities providing online courses, click here. Companies like Google, Microsoft or Linux are also offering online courses on digital marketing, business or coding. For the full list of institutions, click here.

Coursera includes courses from those prestigious universities for free as well, some of which are certified upon completion and that you can take at your own pace. Domestika is a similar platform for courses on illustration, digital editing or crafts. Students can find open courses or purchase others for a reduced price. Other platforms that offer open online courses from different universities are edX, Udacity or Alison. For platforms including resources in Arabic, refer to Doroob, Rwaq, Tadarab, Coursaty and Edraak.

For those who wish to financially invest in more online lectures, Udemy has one of the largest selection of courses. Masterclass, is another platform to consider where students can access courses on photography, fashion and even sports, taught by icons such as Anna Wintour, Gordon Ramsay, Serena Williams and others.

For the avid readers, The Library of Alexandria, the oldest in history, offers all its acquisitions for free. It contains, among others, a large collection of Arabic digital books and photo albums. However, if you prefer to read about different themes, Bookbon is offering free access to thousands of e-books. For those Harry Potter fans, J.K.Rowling has improved the platform Wizarding World by adding Harry Potter at home, where different videos, puzzles and quizzes will be added to make our time at home better.

For the art aficionados, the MoMa, Musée d’Orsay and other 12 museums can now be visited virtually for free. To access the full list, click here. As in the case of these museums, NASA has also opened its entire library for you to explore for free as well and added a series of resources for kids, adults on topics as wide as History, Technology or Earth Science.

Signing off for now, we hope you enjoy our listing.

April 9, 2020 AddBloom Blog, Digital Content, Social Media Comments Off

Coronavirus X Social Media | Steps to combat the “infodemic”

Coronavirus (Covid-19) is taking the world by storm. Entire Countries are on Lockdown, others on the way and prospects of a global economic meltdown are looming. Amidst this social media played a major role. On the one hand, promoting awareness, prevention and social distancing, on the other, fostering fear, panic, bogus remedies, conspiracy theories

For the World Health Organization, the key to battle this virus starts with battling misinformation, or “infodemic”, coming from everyone’s smartphone.

This blog sheds light on measures taken by social media platforms to help set the record straight and try to minimize the impact of fake news and hoaxes trying to profit.

Facebook decided to implement a ban on ads for all companies trying to make a commercial gain out of the virus, whether related to cures or prevention products that are not linked to scientific facts. By implementing this new policy, Facebook is trying to restrain those ads that create a sense of urgency while working on removing content with false claims or conspiracy theories that might harm people who believe them.

The Deputy Executive Director for Partnerships of UNICEF, Charlotte Petri Gornitzka, stated that misinformation during times of a health crisis can spread paranoia, fear and stigmatization. On top of that, it can result in people being left unprotected or more vulnerable to the virus as well. UNICEF, as well as Facebook, is actively taking steps to inform the public when inaccurate information, involving WHO or other government authorities, is published on social media platforms.

TikTok recently partnered with the WHO in an effort to spread veritable information, together with the best public health practices.

Respectively, Twitter also partnered with WHO and published a plan to protect the public from hoaxes on the platform as well. Their goal is to publish credible, authoritative content.

This “infodemic”, or over-abundance of information, makes it harder for people to find trustworthy sources and reliable guidance when needed. There are simple steps users can take themselves to combat mis- and disinformation. Consider the following questions before sharing dubious content:

Is this the original account, article or piece of content?
Who shared this or created it?
When was this created?
What account is sharing this? When was the account created? Do they share things from all over the world at all times during the day and night? Could this be a bot?
Why was this shared?

For reliable information always fact check with:

https://www.who.int/emergencies/diseases/novel-coronavirus-2019

https://www.unicef.org/coronavirus/covid-19

March 17, 2020 AddBloom Blog, Digital Content, Fact Check, Fake News, Social Media Comments Off

2019 Social Media Trends

The ever-changing Social Media landscape makes it quite difficult to predict what will happen in the next few months, yet year, to come. The regular apps’ feature and algorithm updates witnessed, as well as the changes in consumption preferences, dictate brands to develop flexible social media and digital strategies. These occurrences challenge marketers to reinvent themselves, cut through the clutter and engage with their brand’s audience in new ways. Here is a brief overview on what marketers should be looking at in 2019.

Video Content

Video content will continue to boom in 2019. While images speak a thousand words, videos transmit an experience. Live coverages, IGTV, stories, detailing how-to’s and tutorials elevate the customer experience and allows brands to engage with their audience on a deeper level.

This is also true for the Live Feature where instant feedback and interaction is possible. According to this Infographic published by Facebook on the 2-year-anniversary of their Live Feature, “the average daily Live Facebook Broadcast has doubled year-over-year since 2016.” We expect the numbers to grow even more in the coming years especially after Facebook’s announcement about testing live video shopping.

User Journey Personalization

The way people interact with brands, social apps and the internet in general says a lot on the person behind the screen. The vast amount of data being uploaded by individuals and collected by brands, allows marketers to gain insights on a person’s behavior which in turn unlocks user-journey personalization opportunities. Positive and personalized experiences nurture a person’s loyalty to a brand. While Netflix suggests content based on your taste, Amazon and HiCart show you products you might be interested in based on past behavior, unlocking unique customer-brand engagement patterns.

Timing

Timing has and always will play a big role in the future of marketing. While it is very important to plan in advance, brands have to be aware of the events surrounding them and be responsive to them. This however has been everly present, and was reinforced by the widely acclaimed “You can Still Dunk in the Dark” Tweet by Oreo during the power outage at the 2013 Super Bowl.

Timing also translates into brand’s responsiveness to its community. The internet is alive 24/7, 365 days a year, good, bad or query, people expect an immediate answers. If a customer likes your brand, say thank you; visited your shop, invite them to visit another time. Meaningful and strategic interactions with your community should be at the heart of your communication strategy in 2019.

User-Generated Content

Some of you might agree that there is no better marketing than the one you don’t pay for. Word of mouth, translated in the digital world by customer’s post, stories or mentions is very important. Showcasing your brand from the customer’s point of view makes all the difference. The customer is not a customer anymore but part of the community that grows the brand, reflect its identity and allow people to identify with it.

Women taking pictures of their ice cream cones. *Emma McIntyre/Getty*

Mobile vs Desktop

It is no surprise that people are spending more and more time on their smart phones on average consuming over 3 hours of digital media via mobile per day. This trend is not new, however it is has grown exponentially over the years. In 2019, we expect to see more brands moving towards a mobile-first strategy, developing their content and their experience to be responsive to every platform.

Young people on their phones and tablets.

Influencer Marketing

2018 saw the rise of influencer marketing. It is expected that this form of marketing will be a $2.38 billion market by 2019. The growing industry is attractive to many, hence brands will have to do their due deligence in order to differentiate between real and impostors by studying the engagement and overall online presence of people they plan on working with. Influencer marketing doesn’t necessarily mean working with big names in the market, some brands might prefer working with micro-influencers who have a dedicated following and are more accessible.

December 12, 2018 AddBloom Blog Comments Off

Getting to Know the Best Forms of Content

How Important is Content ?

Bill Gates once said : “Content is king”. But what exactly is content? Content is anything that is aural, textual, or visual that is part of the user’s online experience. Why are online marketers so focused on content? The answer is simple. In a world where everything is online, it is of crucial importance to be noticed and given deserved attention. Investing in content means creating organic and brand-enriching content that will help in promoting the business, blog, etc… Having trustworthy, relatable, and informative content helps in establishing and developing significant relationships with the audience which will in turn help in growing the brand.
Sharing content can be done in various ways. Nevertheless, depending on one
kind is not a very good idea. Similarly, using the wrong kind is also not the best idea. For this reason, here are seven types of content that will help you stand out online, boost your sales as well as engage your leads.

1. Infographics
It’s a word made up of two: information and graphic. It has become very popular due to its minimal use of words. It is also a powerful tool for displaying data, explaining concepts, simplifying presentations, mapping relationships, showing trends and providing essential insights. Infographics come in various forms. They are categorized based on purpose, types of objects used and the flow of information. Take a look at this infographic which basically sums up what an infographic is!

2. Images
Basically, most social media platforms rely on visuals to convey a message or show a specific issue. Popular platforms, such as Instagram and Snapchat, show that visuals are vital for communication with the audience. Visuals can come in many forms. Two forms are widely popular these days and include GIFs and memes. Both are means that improve communication with the audience by changing the tone when the message is conveyed. Humor and comedy accompany memes while animation and uniqueness accompany GIFs.

3. Blog Posts
Blogging can be a hard thing to execute, especially while witnessing an explosion of bloggers on the web. Keeping your audience interested in your blog post is a challenge. Nevertheless, it is not an impossible task! Smart Blogger posted a guide on how to write a successful blog post.

4. Tutorials
If there’s one thing we’re thankful for, it’s definitely tutorials! How many times have you researched exceptional topics for tactical tips for lifestyle, health, travel, etc..? These guides, tutorials, and how-to’s are a great asset to platforms. They are also very effective because they help people learn something new. Seriously, who doesn’t like learning something new?

5. Videos and Animations
One of the most popular types is videos. They’re cool and enjoyable wherever you are. Technically, anything can be turned into a video! What’s more? 4x as many consumers would rather watch a video about a product than read a post about it. Videos are also a great way to convey the company’s objectives and goals in a very customizable way.

6. Live Coverage
Platforms like Facebook and Instagram are now allowing for a deeper more interesting and genuine experience, live coverage. This type of content acts similar to a webinar where people from multiple locations around the world are able to watch a certain event happening someplace else. However, the seamless experience introduced by Facebook and Instagram allowed the live creator of content to expand.

7. Slogans
Quotes and hashtags are means that help in identifying a brand more knowingly. It is well known that #JustDoIt is Nike’s slogan just like “I’m Loving It” is Mcdonald’s. When these slogans and quotes become renowned, it becomes easier for these brands to be recognized as well as to create ads and campaigns that are related and relevant. P&G’s Always had a huge campaign in 2014, #LikeAGirl, that went viral. Because of its popularity, this hashtag will always be linked to Always until the next big thing comes, if it ever does.

At the end of the day, not one type of content is the right one for every brand, what works for one might not work for the other, so each has to find the right way to communicate its message. Creating great content requires creativity and expertise and we have both, so click here to see all the services we offer.

October 29, 2018 AddBloom Blog Comments Off

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