In our day and time, paid social and digital media marketing are a big part of any digital marketing strategy. The brands we work with have experienced the value of investing in their social media presence to build sustainable communities online and achieve business objectives.
Yet, in a time where paid advertising is almost everything, we still believe in leveraging the forte of organic performance. Here are six tips prepared for you at the AddBloom Kitchen 🙂
1- Optimize your social and digital profiles
There are different points one can take advantage of to optimize their brands’ social profiles and make them easily discoverable by fans and followers.
- Know which social and digital media platforms your business should be on and build them to global best practice.
- Choose an optimized easy to write username.
- Choose a recognizable display and cover photo.
- Leverage your bio to be rich in keywords.
- Add your store’s location wherever possible.
- Make your website and other Call to Action buttons easily accessible.
- Study and stay up to date with the latest about the social media platforms you are using to leverage the features they offer as per best practice
2- Diversify your content
While one of the main objectives of numerous businesses is to sell, we advise you against doing just that on social media, Instead, balance your communication to include a fair mix of selling, informative and user generated content that keeps the audience engaged and interested in the brand.
3- Follow a posting schedule
As the saying goes, consistency is key. While it might be impressive to post 10 times in a day, brands should be able to keep up with the set frequency. This might be challenging as posting multiple times a day requires a lot of effort and resources and brands have to ensure that their content reaches the right audience.
4- Engage with your community
One of the easiest ways for people to remember your brand is if it engages with them. So, make it a habit to engage with your community by liking, commenting, and reposting other people’s content. This will help people to humanize the brand and give it a feel that might not have been present before. Most importantly, try as much as possible to personalize your brand’s messages so each person touched by your comments and interaction feel special and valued.
5- Leverage insights
As we have mentioned earlier, brands should follow a posting schedule and frequency. In order to know how many times to post and what to post, brands should leverage the insights available through the different platforms used. Knowing when your audience is online, on what day and at what time, will allow you to enhance your organic reach. Not only that, but studying the results achieved by different posts, will allow you to better know which content your audience is more attracted to.
6- Give it time
The most important thing to do is be patient and give your posts time to reach their peak performance organically. The latter takes anywhere between 3 to 24 hours. You should hence decide on the type and boosting budget based on the results achieved.